SEO Specialist helping businesses maximise their online market share with effective strategies and increase revenue.

+800% growth in a single year for a start-up.

Kevin Kapezi

Experienced SEO Consultant & Co-founder of Growthack Digital

Kevin Kapezi is a well-rounded SEO specialist and marketing professional with over 5 years of experience in improving performance for B2B, B2C, eCommerce and Lead Gen websites.

Fully certified in Google exams and accredited with a Professional Diploma from the Digital Marketing Institute.

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SEO Consultancy Services

Learn more about the various SEO services available that can help drive organic growth for your business or organisation.

What does an SEO Specialist do?

SEO Specialists help businesses both large and small with effective online growth strategies, leveraging search engines by implementing changes to websites and planning content to enhance organic visibility and promote growth.

What I do

Currently, I'm enjoying my role as an SEO Specialist at Experian managing the UK, Ireland and EMEA websites.

Appointed as the first SEO Specialist for the regions and successfully developed a global SEO framework designed to enhance organic visibility across 20+ websites.

I've also worked with local, national and international companies at a marketing agency with clients such as:

  • Skyline Whitespace
  • British Gypsum (Saint-Gobain)
  • WEX Europe Services (Esso Card)

Prior to this, I worked in-house for NRS Healthcare, a leading multi-channel healthcare retailer. My focus was on E-commerce and Email Marketing with a wider focus on SEO, CRO and PPC working alongside 3 top UK agencies.

Who have I worked with?

I've had the privilege of working with some amazing companies
and brands as part of my professional experience over the years.

Need More Sales or Leads for Your Business?

Work with an Experienced SEO Professional.

My SEO & Digital Marketing Work Experience.

I'm always learning something new and happy to share any knowledge I have


August 2019 - Present


Inhouse SEO Specialist for UKI & EMEA

Increased UK B2B product enquiries from the Content Hub by 66%.

Currently leading the UK B2B website restructure from a Search & Content view which will aim to further resolve legacy website issues and completely enhance Experian’s online B2B demand generation strategy.

  • Successfully completed a content audit working with content marketing teams and key stakeholders across several departments to produce a content strategy for the new financial year in-line with business objectives
  • Completed the merge of small business content to the larger business content hub
  • Resolved over 10,000 redirects and reduced the file size by 90% as part of the UK migration to Adobe Experience Manager (AEM) as the new CMS


April 2017 - July 2019

Agency SEO, Content & CRO Consultant

Introduced CRO as a new service offering for Hallam’s clients.

Hallam is a multi-award-winning, strategic digital marketing agency for brands that want to thrive in the digital world. Agile and fast-moving, they use strategic creativity and technical edge to transform their clients’ businesses and help them thrive in a digital world.

  • Improved content effectiveness for several websites with content marketing plans which added measurable business value as well as traffic, usually over double-digit increases.
  • Often had an immediate impact on organic growth within the first 2 months of SEO.

Kevin worked with local, national and international companies

  • Skyline Whitespace - a guide on ‘exhibition stand ideas’ ranks #1 and still drives the most traffic from the blogs
  • British Gypsum (Saint-Gobain) - completed a website content audit as part of their content restructure strategy
  • WEX Europe Services (Esso Card) - led CRO and implemented on-going A/B tests
    Passmore Group - achieved over 10x organic growth YoY for a local Leeds home improvement company

NRS Healthcare

July 2016 - April 2017

Junior Digital Marketing Executive

Managing Email Marketing: consistently increased revenue month on month at record levels with effective campaigns.

At NRS Healthcare, I worked in an in-house digital marketing team, gaining insight and knowledge within e-commerce for a healthcare retailer which stocks over 3,000 products.

Main highlights included:

  • Google Analytics proficient and trained two new starters
  • PPC (Search, Display, Shopping): helped the agency achieve the financial year's revenue target
  • Updating Content Management Systems: Icon (in-house) and Magento
  • Working with CRO (Fresh Egg), SEO (Bronco) and PPC (RocketMill) agencies to improve website performance

Enhance Your Business

Contact me for a free consultation and let's get started with some quick wins to jumpstart your digital marketing strategy!