NOTTINGHAM SEO CONSULTANT

find out more about my +3 years of experience.

Make significant steps to improving your online performance.

Kevin Kapezi

experienced SEO consultant based in Nottingham.

Kevin Kapezi is a well-rounded SEO consultant and marketing professional with +3 years of experience in improving performance for B2B, B2C, E-commerce and Lead Gen websites.

Fully certified in Google exams and accredited with a Professional Diploma from the Digital Marketing Institute.

Kevin Kapezi - Professional Diploam in Digital Marketing

An experienced speaker and presenter, Kevin speaks at local corporate events discussing how effective SEO leads to business growth.

Past events include:

In his spare time, he enjoys going to the gym and he is also an active Nottingham Trent University Alumni helping students become better equipped for life after university.

Want to Book Me for an SEO Event?

What I Do.

helping business both large and small with effective online growth strategies.

Currently enjoying my role as an SEO Specialist at Experian managing the UK, Ireland and EMEA websites.

At Hallam, my last role was an Owned Media Consultant specialising in SEO, CRO & Content Marketing.

I've worked with local, national and international companies such as:

  • Skyline Whitespace
  • British Gypsum (Saint-Gobain)
  • WEX Europe Services (Esso Card)

Prior to Hallam, I worked in-house for NRS Healthcare, a leading multi-channel healthcare retailer. My focus was on E-commerce and Email Marketing with a wider focus on SEO, CRO and PPC working alongside 3 top UK agencies.

Who have I worked with?

I've had the privilege of working with some amazing companies
and brands as part of my professional experience over the years.

Need More Sales or Leads for Your Business?

Work with an Experienced SEO Professional.

My Experience.

I'm always learning something new and happy to share any knowledge I have

Experian

August 2019 - Present

 

SEO Specialist

I'm currently working as an SEO Specialist at Experian, part of the B2B Digital Media marketing team across the UK, Ireland and EMEA regions. I aim to deliver strong website performance for lead generation through digital initiatives and projects.

My responsibilities include assisting with the delivery of Experian's growth strategy through online channels, with a key focus on Technical Organic Search performance (SEO), Analytics, Research, and Conversion Rate Optimisation (CRO).

Hallam

November 2018 - July 2019

Owned Media Consultant (SEO, CRO & Content Marketing)

Hallam is a multi-award-winning, strategic digital marketing agency for brands that want to thrive in the digital world. Agile and fast-moving, they use strategic creativity and technical edge to transform their clients’ businesses and help them thrive in a digital world.

As an SEO, Content and CRO specialist my strengths were effective contextual keyword research, successful new website launches, On-Page SEO, Technical SEO, Google Analytics, Google Tag Manager and improving conversion rates taking a holistic approach.

Here are some of my highlights:

► Leading the introduction of CRO as a new service offering for Hallam’s clients

► Improved website architecture and increased business leads by over 30% YoY with over 40% Organic growth for a leading, global exhibition stand supplier

► +1,000% in Organic growth YoY for a local Leeds home improvement company and having an immediate impact on leads and organic growth within the first 2 months of SEO

► Improved content effectiveness for several websites with content marketing plans which add true business value as well as traffic, usually over double-digit increases

In this role, I successfully demonstrated the following: strategic thinking, identifying trends, problem-solving, effective contextual keyword research and successful new website launches.

Hallam

November 2017 - October 2018

Digital Account Manager & Strategist

I was promoted to this role and successfully retained a portfolio of over 15 clients. I grew accounts to increase their marketing spend following the implementation of proven digital marketing strategies that ensured a positive ROI and client satisfaction.

As a Digital Account Manager and Strategist, I had the following achievements:

► Achieved strong performance results for the majority my clients which led to some accounts doubling their marketing retainer with the agency.

► Managed a portfolio of over 15 clients and provided effective top-level strategies leading to business growth for clients as well as the agency.

► Attended account management training at Google’s London HQ to further improve my account management skills.

I successfully worked with key stakeholders to ensure a clear digital marketing strategy was in place in line with business or financial goals.

These activities included:

► Digital marketing (SEO, PPC, CRO etc)
► Digital strategy planning
► Project management
► Account management
► Building client relationships
► Business development

Working with specialist teams in:

► Owned Media (SEO, CRO, Content Marketing)
► Earned Media (Social Media, Link Building, Outreach)
► Paid Media (PPC, Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads)
► Web Development (New Website Builds, UX, Design)

Hallam

April 2017 - October 2017

Digital Marketing Executive

As a Digital Marketing Executive at Hallam, I successfully implemented:

► SEO for new websites, developed content strategies to grow organic traffic and provided general consultancy

► PPC campaigns to drive more leads and sales for businesses within Google AdWords, Bing Ads and LinkedIn Ads

► Client management skills to allow for client retention and growth

NRS Healthcare

July 2016 - April 2017

Junior Digital Marketing Executive

At NRS Healthcare, I worked in an in-house digital marketing team, gaining insight and knowledge within e-commerce for a healthcare retailer which stocks over 3,000 products. Main highlights included:

► Managing Email Marketing: consistently increased revenue month on month at record levels with effective campaigns
► Google Analytics proficient and trained two new starters
► PPC (Search, Display, Shopping): helped the agency achieve the financial year's revenue target
► Updating Content Management Systems: Icon (in-house) and Magento
► Working with CRO (Fresh Egg), SEO (Bronco) and PPC (RocketMill) agencies to improve website performance

Enhance Your Business

Contact me for a free consultation and let's get started with some quick wins to jumpstart your digital marketing strategy!

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